Seoul Living Design Fair / Exhibition design (’26)
exhibition: ORIGINALITY.
The light of a lamp begins with a simple structure : a light source, materials that form the body, and components that hold it together. From past to present, the fundamental elements that compose lighting have not changed significantly. Yet the outcome depends on how those fundamentals are handled. Here in this exhibition, we bring together the works we have created over time. It also reveals the decisions and principles that lie behind each work. Exploded components and internal structures, along with design drawings and test records, reveal the choices that shape each product. Rather than creating objects that merely capture attention, we have focused on crafting lighting that endures. Elaborate forms or overly assertive designs may grow tiring over time. By contrast, lighting with solid structure, honest materials, and clear functionality settles naturally into a space. To us, ORIGINALITY is not about showcasing novelty, but about setting enduring principles. The essence of light, the integrity of structure, and design that endures over time — these always begin at the root: ORIGINALITY.
Creative Director Sunman Kwon
The light of a lamp begins with a simple structure : a light source, materials that form the body, and components that hold it together. From past to present, the fundamental elements that compose lighting have not changed significantly. Yet the outcome depends on how those fundamentals are handled. Here in this exhibition, we bring together the works we have created over time. It also reveals the decisions and principles that lie behind each work. Exploded components and internal structures, along with design drawings and test records, reveal the choices that shape each product. Rather than creating objects that merely capture attention, we have focused on crafting lighting that endures. Elaborate forms or overly assertive designs may grow tiring over time. By contrast, lighting with solid structure, honest materials, and clear functionality settles naturally into a space. To us, ORIGINALITY is not about showcasing novelty, but about setting enduring principles. The essence of light, the integrity of structure, and design that endures over time — these always begin at the root: ORIGINALITY.
Creative Director Sunman Kwon
Credit.
Team 0 6 4
Creative Director : Sunman Kwon
Senior Designer : Youngsuk Han, Jein Kim
Client : ILKW
www.ilkwdesign.com
www.zerosixfour.com
Team 0 6 4
Creative Director : Sunman Kwon
Senior Designer : Youngsuk Han, Jein Kim
Client : ILKW
www.ilkwdesign.com
www.zerosixfour.com